The Magic Behind Words: What Does a Copywriter Really Do?

Hey there, you savvy online business owners! If you’re a coach, a course creator, or even a plumber or electrician running your show on the web, you’ve probably heard the term “copywriter” thrown around. But what exactly does a copywriter do? Is it all about fancy words and wordsmithing? Is there even such a word? Well, grab your thinking caps because we’re about to demystify the world of copywriting in a way that even 11 – 13-year-olds could understand.

Imagine you’re in a magic show, and the magician—let’s call him a copy-master—is about to perform. Copy-Master steps onto the stage and waves their wand (well, not really; they use a keyboard). Suddenly, words start dancing in the air! These words have a special power: they can make people do all sorts of things, like buy a product, sign up for a course, or even call a plumber. This magical act is called “copywriting.”

So, what exactly does a copywriter do?

We create spells…..Oops, not quite. I mean copy. As copywriters, we use words to create magical spells that grab people’s attention and persuade them to act. It’s like shouting, “Abracadabra! Look here!” but in a much subtler and more persuasive way. John E. Kennedy said in 1905, “Copywriting is salesmanship in print.” It has become more prevalent now with online and all other media, but yes, in 1905, that was technically correct.

Copywriters tell enchanting stories. Ever heard a story that made you want to know what happens next? We, as copywriters, do that too! We spin stories about products, services, or ideas that make you feel like you’re part of an exciting adventure.

We make words Pop: Copywriters know how to use words that stand out. They’ll choose words like “amazing,” “incredible,” or “unbelievable” to make you go, “Wow, I need that!”

We solve mysteries: sometimes, you visit a website and you’re not quite sure what it’s all about; that’s a copywriting failure. Copywriters can be like detectives, figuring out what’s great about your business and making it crystal clear to your prospects and visitors online.

We can be mind readers, sort of digging deep into your customers’ minds (not literally, that would be creepy) to understand what they want, what they really want, or even what they say they want. Then, we write in a way that makes your customers say, “They totally get me!”

They’re your sales cheerleaders; when it’s time to sell something, copywriters are like your biggest fans. They write words that encourage people to say, “Yes, I want that!” It’s really like having a personal cheerleader for your business. Which I think you should.

We can be SEO prophets. Ever heard of a treasure map? It is copywriters that help create one for search engines, using special tricks to make sure your website appears when people search for stuff related to your business.

Copywriters Fix the Hocus: If your website is like a wonky magic mirror, copywriters are there to fix it. We make sure everything works smoothly and looks fantastic.

Copywriters Bring the Magic to Emails: Ever received an email that made you want to click on a link or buy something? Yep, that’s the magic of copywriting too! Copywriters write those emails that make you go, “I can’t resist, I got to have that!”

They’re Your Voice: Copywriters write in a way that sounds like you, but only better. The copy copywriters make is like the magical megaphone that makes your business sound awesome. Wouldn’t you want your business to look and sound awesome, attract all the leads and convert them?

So, are you a small business owner trying to work your magic on the internet, you might want to consider hiring a copywriter. I am serious! You may have barely survived so long without one but you may not survive further without one. We turn your words into spells, your stories into adventures, and your products into must-haves.

Now, here’s the cool part, dear entrepreneurs: you can become a copywriter one day if you want! All you need is a love for words, a dash of creativity, and a knack for understanding what people want. Who knows, you might be the next copymaster, wowing the online world with your word excellence.

In case you’re wondering, I’m not just your everyday writer; I’m Aubrey, a friendly copywriter who’s here to answer your questions and help you on your quest for knowledge. And if you’re a small business owner in sunny Johannesburg, South Africa, or anywhere else in the world, you can find awesome freelance copywriters like me right in your own backyard. We’re here to help you work your online magic and make your business sparkle.

So, there you have it, folks. The secret’s out! Copywriters are the ones who make the online world go ’round with our magic touch. The next time you visit a website and find yourself clicking “buy” or “learn more,” just remember—there’s a copywriter behind those words, waving their keyboard like a wand and making the internet a more enchanting place, one word at a time.

Aubrey Mavhuli

Cell 0722711079

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